Co-op unveils campaign to highlight food poverty in UK

Co-op unveils campaign to highlight food poverty in UK

Co-op unveils a new multi-million-pound fund to support food charities across the UK, as part of a campaign to highlight the plight of the three million children* in poverty and reported eight million adults experiencing food insecurity since coronavirus lockdown**. The nationwide campaign, created by Lucky Generals, including TV, print adverts, digital content and in-store […]

Whitby Seafoods appoints Lucky Generals as first-ever advertising agency

Whitby Seafoods appoints Lucky Generals as first-ever advertising agency

Lucky Generals has been appointed by Whitby Seafoods as its first-ever creative agency. It picked up the business without a full pitch after impressing the client at the chemistry stage. One other un-named agency was involved in the process. Lucky Generals will now be tasked with helping Whitby Seafoods build its brand awareness with the […]

Lucky Generals supports Yorkshire Tea becoming 100% carbon neutral with a tongue-in-cheek film

Lucky Generals supports Yorkshire Tea becoming 100% carbon neutral with a tongue-in-cheek film

Yorkshire Tea products are now 100% CarbonNeutral® from field to shelf. The brand has spent five years working on projects directly within its supply chain to benefit communities and help balance and reduce its carbon footprint. To celebrate the achievement in the run-up to World Environment Day on 5th June, Lucky Generals has created a […]

CO-OP Launches Multi-Million Pound Donation Scheme To Feed The Hungry

CO-OP Launches Multi-Million Pound Donation Scheme To Feed The Hungry

Co-op has announced a major multi-million-pound boost to feed the nation during the ongoing Covid-19 crisis. The convenience retailer has pulled its Easter TV advertising campaign, which was originally promoting its chocolate eggs, and donated the airtime – worth £2.5 million – to fight hunger by promoting the work of charity FareShare. In partnership with […]

Taylors Asks ‘Why Didn’t We Think of Them Before?’ 
in New Coffee Bags Campaign by Lucky Generals

Taylors Asks ‘Why Didn’t We Think of Them Before?’ 
in New Coffee Bags Campaign by Lucky Generals

Taylors of Harrogate kicks off a £2M campaign on August 12, shining a spotlight on the genius invention of coffee bags. The multi-channel campaign ‘Why didn’t we think of them before?’ will drive awareness and trial of this fuss-free way to enjoy proper coffee. The campaign, created by agency Lucky Generals, leads with a brand-new […]

Busch Beer Teams with Lucky Generals to Unveil Hidden ‘Pop-up Schop’

Busch Beer Teams with Lucky Generals to Unveil Hidden ‘Pop-up Schop’

Whether walking down the street or scrolling through social media, pop up shops—with their long lines and extravagant merchandise—are now both inescapable and all exactly the same. As the beer that tastes best in the great outdoors though, this cut and paste formula does not work for Busch. So in partnership with Lucky Generals, Busch […]

Sean Bean and Dynamo Join the Team at Yorkshire Tea for New Campaign by Lucky Generals

Sean Bean and Dynamo Join the Team at Yorkshire Tea for New Campaign by Lucky Generals

Yorkshire Tea has recruited a presentation pointer-swinging Sean Bean and a levitating Dynamo as the stars of its latest work for its “where everything’s done proper” campaign by Lucky Generals. The new instalment once again see Yorkshire Tea recruiting new members of staff in comical scenarios that show jobs being done proper. In “Induction”, Sean […]

The Brownlees and Kaiser Chiefs Star in Yorkshire Tea’s Biggest-ever Campaign

The Brownlees and Kaiser Chiefs Star in Yorkshire Tea’s Biggest-ever Campaign

Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. The first work created by Lucky Generals, which won the advertising account in 2016, is Yorkshire Tea’s biggest-ever marketing push. Dom Dwight, marketing director at Yorkshire Tea owner Taylors of Harrogate, said the campaign continues the brand’s strategy […]