Taylors Asks ‘Why Didn’t We Think of Them Before?’ 
in New Coffee Bags Campaign by Lucky Generals

Taylors Asks ‘Why Didn’t We Think of Them Before?’ 
in New Coffee Bags Campaign by Lucky Generals

Taylors of Harrogate kicks off a £2M campaign on August 12, shining a spotlight on the genius invention of coffee bags. The multi-channel campaign ‘Why didn’t we think of them before?’ will drive awareness and trial of this fuss-free way to enjoy proper coffee. The campaign, created by agency Lucky Generals, leads with a brand-new […]

Busch Beer Teams with Lucky Generals to Unveil Hidden ‘Pop-up Schop’

Busch Beer Teams with Lucky Generals to Unveil Hidden ‘Pop-up Schop’

Whether walking down the street or scrolling through social media, pop up shops—with their long lines and extravagant merchandise—are now both inescapable and all exactly the same. As the beer that tastes best in the great outdoors though, this cut and paste formula does not work for Busch. So in partnership with Lucky Generals, Busch […]

Sean Bean and Dynamo Join the Team at Yorkshire Tea for New Campaign by Lucky Generals

Sean Bean and Dynamo Join the Team at Yorkshire Tea for New Campaign by Lucky Generals

Yorkshire Tea has recruited a presentation pointer-swinging Sean Bean and a levitating Dynamo as the stars of its latest work for its “where everything’s done proper” campaign by Lucky Generals. The new instalment once again see Yorkshire Tea recruiting new members of staff in comical scenarios that show jobs being done proper. In “Induction”, Sean […]

The Brownlees and Kaiser Chiefs Star in Yorkshire Tea’s Biggest-ever Campaign

The Brownlees and Kaiser Chiefs Star in Yorkshire Tea’s Biggest-ever Campaign

Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. The first work created by Lucky Generals, which won the advertising account in 2016, is Yorkshire Tea’s biggest-ever marketing push. Dom Dwight, marketing director at Yorkshire Tea owner Taylors of Harrogate, said the campaign continues the brand’s strategy […]