Unlimited Editions By Chantal Bordet, Brand Development Director at BrandMe

IT AIN’T BROKE, YET…

Unlimited Editions By Chantal Bordet, Brand Development Director at BrandMe

We live in an extreme world where Gen Z’s techno addiction is fuelling an incessant quest for instant gratification. As Gen Z and millennials become a larger part of the consumer population, we expect that interest in stunt- or story-based brands will intensify. Today’s hungry youth expects brands to stand up and stand out and remain dynamic to […]

‘Three Lions’ Rewritten to ‘Three Lionesses’ Ahead of FIFA Women’s World Cup 2019

‘Three Lions’ Rewritten to ‘Three Lionesses’ Ahead of FIFA Women’s World Cup 2019

England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer.   Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. […]

Lucozade Sport Surprises Unsuspecting Commuters with Impromptu Fitness Sessions at a Bus Shelter

Lucozade Sport Surprises Unsuspecting Commuters with Impromptu Fitness Sessions at a Bus Shelter

Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu live stream fitness sessions at a bus shelter aimed at unsuspecting members of the public. The ‘Wait training’ campaign launched October 14 and was devised by creative agency Grey London, with MediaCom overseeing the advertising buying. The fitness instructor led […]