Lurpak is taking a 26ft Christmas tree made from 500 blocks of Lurpak packaging on a tour of major UK cities. The entire tree is surrounded by a 360° serving area, offering passers-by the chance to indulge in a number of festive dishes, including mince pies, honey & mustard roast ham, a chocolate yule log […]
Christmas cooks and bakers rejoice: for the first time in their history, Lurpak have shaken up their iconic packaging to spread the festive cheer this holiday season. On shelves now, the butter giant put their trust in Wieden+Kennedy London to make the bold change from their familiar packaging to remind cooks everywhere that “Christmas Deserves […]
Lurpak, the UK’s no.1 butter and spreadable brand, has unveiled a new TV ad as part of a multi-million pound marketing campaign. The campaign aims to challenge consumer cooking habits and drive butter usage as research by Lurpak shows UK consumers are spending more time consuming food media than cooking. Lurpak ‘Game on, Cooks’ will […]
Lurpak’s digital festive campaign encourages consumers to make their festive food stand out from the usual standard turkey with sage and onion stuffing or Brussel sprouts with pancetta and surprise and delight friends and family this Christmas. We all love a traditional Christmas dinner, but more often than not we keep to that tradition and […]
Lurpak has again ramped up mealtimes with another cinematic ode to cooking. Promoting the brand’s new Cook’s Range, the Wieden+Kennedy London-created ad features some typically outlandish food prep that’s not too dissimilar from last year’s ‘Weave Your Magic‘. With its extreme, moon-like close ups of flour, the inners of seedy fruit and more, it’s brilliant […]