Lurpak has again ramped up mealtimes with another cinematic ode to cooking. Promoting the brand’s new Cook’s Range, the Wieden+Kennedy London-created ad features some typically outlandish food prep that’s not too dissimilar from last year’s ‘Weave Your Magic‘.
With its extreme, moon-like close ups of flour, the inners of seedy fruit and more, it’s brilliant and huge, but also kind of dinky and small.
Dougal Wilson directed the spot through Blink and the post production was done via MPC. An accompanying print campaign has been shot by photographer Ryan Hopkinson and experiential execution will run from 24 to 26 April at Waterloo station.