Tate & Lyle Sugars has announced that Lyle’s Golden Syrup is to be a broadcast sponsor of Channel 4’s The Great British Bake Off, set to return to screens this autumn for the eighth series, alongside Dr Oetker. In its new Channel 4 home the show welcomes restaurateur, food writer and novelist Prue Leith who […]
Lyle’s wants to attract a new generation of foodies and bakers as it launches it first TV campaign in 25 years. The £1.8m campaign, set to air on October 31, introduces the brand’s new tagline ‘Sticky But Worth It’. The TV ad, created by Iris Worldwide, sees a woman getting in a sticky mess with […]
Lyle’s Golden Syrup kicked off a tour of London with a giant ‘smile activated’ syrup dispenser in a PR stunt to raise brand awareness. Holding 5kgs of syrup the dispenser is a giant replica of a Lyle’s Golden Syrup green tin. It has a sensor that can detect a smile and doles out free syrup […]