Coca-Cola’s Interactive Subway Ad Mimics Commuters’ Expressions To Bring Joy

By Newsroom on September 17, 2015   Beverages, Latest, Launches, Marketing, Non Alcoholic, Promotions  

As part of its ‘#MakeItHappy’ campaign, Coca-Cola installed an interactive billboard in a subway station in Stockholm. Dubbed ‘Coke-moji’, the digital ad used facial recognition technology to mimic commuters’ facial expressions and displayed them as emojis. People who stood in front of the billboard had their smiles and winks reflected back at them, brightening their […]