The UK’s no.1 coconut rum brand is welcoming consumers to the Malibu world with its new brand positioning. A world where people embrace the summer mindset all year round and “Do Whatever Tastes Good”. Live now and running throughout July, the above-the-line creative will be unmissable on social channels, digital OOH, and BVOD. Later this […]
From the Caribbean to Chelsea, Mark-Francis, known for his lavish lifestyle on Made In Chelsea, is the face of Malibu XO
MALIBU Goes X-TRA With The Launch Of Super-Premium MALIBU XO
Pernod Ricard Netherlands and social first marketing agency GoSpooky have launched an OOH-activated Snapchat AR game, in celebration of Malibu’s new summer flavor Malibu Lime. These interactive gamified AR lenses, part of the summer campaign “A Bit of Sunshine”, are Malibu’s response to the rapidly growing role of augmented reality in the lives of digital natives. […]
Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]
Pernod Ricard-owned Malibu and Kahlúa are launching a brand new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, a city second only to Silicon Valley when it comes to creating successful startups which include: Spotify, King and Mojang. The space, which has been created in conjunction with the company’s technology innovation agency, […]
“Compete to unleash summer” is the tagline for Malibu’s summer tournament, Malibu Games; a three-day-long, non-stop fun-fest to kickstart the summer season – including a bold retake on some of our most beloved summer games. It’s Malibu’s belief that summer is when we feel most free and happy. And this year Malibu, the world’s number one […]
Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]
Malibu, the Pernod Ricard owned Caribbean coconut rum, is launching its global campaign ‘101 Days of #BecauseSummer’. Created and managed by global brand experience agency Huge, the campaign’s objective is to make Malibu the summer spirit brand of choice for a global millennial audience. Building on the success of Malibu’s ‘Because Summer’ platform, the campaign […]
Pioneering drinks brand Malibu is aiming to consign bar queues to the history books, with the launch of a ground breaking cup that will bring club and festival goers’ drinks directly to them. Featuring state-of-the-art ‘internet of things’ technology, the new ‘Coco-nect’ cups send signals to bar staff every time a fresh drink is required. […]
Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]