The Manomasa name was created from a Latin American route: ‘Mano’ is Spanish for hand and ‘Masa’ is the maize dough that’s used to make traditional tortilla chips. Since its launch, the brand has built up a small but dedicated following, who delight in the delicious flavours and exciting textures found across the range. But […]
Pearlfisher has designed the brand strategy, name, tone of voice, brand identity and packaging for Manomasa, the new tortilla chip brand from All Good. Pearlfisher was tasked with moving away from Mexican clichés and the brash, artificial world of party snacks and has created a bold, characterful celebration of the ‘real’ Tortilla chip. The product range pays homage […]
