Old El Paso, the £100m brand from General Mills, is set to explode sales of its tasty Mexican-inspired meals this spring with a £1.5million marketing campaign. The leading Mexican food brand in the UK, Old El Paso represents 58% of the sales of Mexican products within the broader World Foods category. The brand is now […]
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled the next instalment of its successful advertising platform, ‘Taste, That’s Why’. The new campaign, titled ‘The Bartenders’ Gathering’, launches across television, digital and social media in Germany from April 2019, ahead of a wider global roll-out later this year. In line […]
A new £6.2M marketing campaign from Ribena will tap into the heritage of the brand and its credentials as the master crafter of blackcurrants in a modern and entertaining way. The launch of Ribena’s new brand platform – Blackcurrant Artistry since 1938 – will playfully tell the story of the true craft behind Ribena re-imagining […]
Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]
Sydney based brand agency WhatCameNext_ has refreshed the South Australian winery Banrock Station, showcasing rare flora and fauna from the region to convey its commitment to the environment. The new Banrock Station design heroes the endangered Blue Mallee tree, as well as a number of species from the wetlands, such as the spiny daisy and Murray River […]
Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.” Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]
California based Fuego Spice Co. asked Robot Food to put flavour over fire and rebrand their Zana and Riza sauces and Hot Hive Honey. Stemming from a self-proclaimed obsession with hot sauce, the people behind Fuego Spice Co. share their love of heat through a subscription service, Fuego Box, dedicated to discovering the most tantalising, […]
Conscious, the original organic, vegan, raw chocolate has been rebranded by Bath-based agency The Space Creative with the aim of giving the brand greater appeal in an increasingly popular market. Conscious first launched in 2004 and is now set to unveil its bold new look which has been rolled out across an extensive range of […]
Pizza Hut Delivery, in collaboration with creative agency Iris, have launched the ‘Deal Jacker’, a dedicated AR app that can spot any Domino’s offer and transform them into even greater Pizza Hut Delivery deals. The pizza delivery chain is going head-to-head with their biggest rival, to take a bigger slice of the action – showing […]
When Gary Fish founded Deschutes Brewery 30 years ago in Bend, Oregon, less than 100 craft breweries dotted the landscape. Today, over 7,000 craft breweries exist nationally. The huge increase in competition, along with concerns of oversaturation and slowing overall consumption trends, has created an inflection point. The category is flooded with craft brewers large […]