Dunkin’ Brands Group, the parent company of Dunkin’ Donuts and Baskin-Robbins, announced a multi-year marketing partnership with Liverpool Football Club (FC), one of the world’s most historic and famous football clubs, to support global expansion of the Dunkin’ Donuts and Baskin-Robbins brands. Under the agreement, Dunkin’ Donuts will become the official coffee, tea and bakery […]
http://www.youtube.com/watch?v=LcZVVOqUVxs Coca-Cola will unveil 18 special edition mini-bottles in Brazil on Wednesday to commemorate the country’s hosting of the 2014 FIFA World Cup in June. The bottles, which do not contain soda, feature designs inspired by the flags of previous host countries like Argentina and Japan, and future hosts including Brazil, Russia, and Qatar. They […]
Nestlé UK & Ireland has created a “reminiscence pack” featuring wrappers and packaging from its confectionery archive to help trigger happy recollections among those with dementia or memory problems. The project was sparked by a flurry of queries from care groups convinced that seeing such packaging may help revive positive recollections from the long-term memory. […]
http://www.youtube.com/watch?v=tAuNjiIHFK0 Ever since Taco Bell launched the celebrated Doritos Locos Tacos in Canada in August 2013, Canadian Taco Bell fans have had one, bold request: DLT for Life. Starting January 13, 2014, Taco Bell Canada will make that dream a reality when Doritos Locos Tacos become a permanent menu item at Taco Bell restaurants across […]
http://www.youtube.com/watch?v=aDGN2iDFgZo&feature=youtu.be Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The Bachelor,” the Warner Horizon Television–produced hit relationship series. The partnership is designed to raise the profile of the brand’s M&M’S Peanut variety and centers on a unique relationship between the newest Bachelor – Juan Pablo Galavis – and the M&M’S […]
Post EU regulations, improved tastes and textures and increased consumer buy in and demand, stevia has been quietly gaining traction with consumers – and alongside that, usurping the traditional pecking order of more established sweeteners. A new report from Mintel and Leatherhead Food Research highlights the opportunity for such plant-based sweeteners. Indeed, while the value […]
SodaStream International Ltd. has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson, a Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the world’s leading home carbonation system. The multi-year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during Super Bowl […]
Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of “Tweet-a-Coffee” – the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.. http://www.youtube.com/watch?v=AxPZj9x_Dsk “Starbucks is a gathering place that creates moments of […]
Manchester United has signed up fashionable Italian liqueur Aperol as its official global spirits partner. The deal, which runs from this month until the end of the 2016/2017 season, will see Aperol branding displayed on the Old Trafford digital advertising boards during Premier League, FA Cup and Capital One Cup home matches. Aperol’s signature drink […]
John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic Ocean and is now available as part of the John Walker & Sons portfolio of Scotch whisky in the United States. Inspired by Sir Alexander Walker’s passion for epic journeys, John Walker & Sons Odyssey is crafted from three rare, […]