As women strive to get back on track this New Year, Special K has partnered with world-renowned supermodel and actress Tyra Banks to help shift the weight management conversation to a more positive one. Special K has shown that positivity is important to weight management success1 but, unfortunately, 93 percent of women Fat Talk. Fat […]
innocent will introduce a new long-term strategic approach to their consumer marketing with the launch of a brand new campaign this January. Moving away from a focus on individual products, the new approach will see innocent communicating to consumers on an emotional level, putting the innocent brand at the heart of their campaigns under the […]
Starbucks is collaborating with Gilt.com this holiday season to offer its customers the exclusive new Limited Edition Metal Starbucks Card launching December 6, which can be obtained here. The card, each hand-assembled, features a gorgeous artisan rose base metal with rose colored coating, laser-etched with traditional Starbucks lettering. Gilt and Starbucks are working together for the […]
With the eyes of the art world firmly set on this week’s Art Basel International Art Fair in Miami Beach, Johnnie Walker Blue Label, the world’s leading ultra-premium Scotch Whisky, has launched its own art gallery with a difference. Over 50,000 international visitors are expected to jet in to Miami Beach for Art Basel, described […]
Domino’s Pizza is inviting the world to join in on the recognized world leader in pizza delivery’s largest ever week-long promotion, Global Domino’s Week, which went underway on December 2. A total of 42 countries will help celebrate the third annual global celebration by promoting 50 percent off menu-priced pizza via their Facebook pages. The […]
Chef Boyardee, a brand of ConAgra Foods, has teamed up with Microsoft to give those hungry for a new Xbox One a chance to win the highly-coveted new entertainment system. Five daily winners will be selected between now and February 18, 2014. Your opportunity to win one instantly is as easy as visiting here and […]
Confectionary brand Hosta has mounted an out-of-home (OOH) initiative as part of its ‘keeping Britain nuts’ campaign. Promoting the Mr Tom peanut crunch bar, #TOMFACE, booked direct with JCDecaux, is described as ‘a celebration if the nutty pastime of gurning’ and is targeting rail and roadside passengers nationwide through static and digital sites. The campaign […]
Grolsch, the premium continental lager brand, is launching ‘The Green Light District’ – a multichannel campaign targeting drinkers in Brighton that has been created by integrated experiential agency, LIFE Experience. The campaign, which takes in experiential, ambient media, social, PR and promotional activity, is aimed at driving consumer engagement and trial of the iconic lager. […]
They say it’s the most wonderful time of the year; a time when we put our normal routines on hold to celebrate with friends and family. We play more, we eat more, but do we always have more fun? For many, the pressure to orchestrate and host the “perfect holiday” can become a burden and […]
A heated sports rivalry is a cause for tailgates, touchdown dances and raising a Captain Morgan Spiced Rum and cola with friends. To heighten the excitement this season and to ensure responsible decision-making while enjoying a good game, Captain Morgan, the most famous privateer of all time, will officially adopt a live, pet alligator named Cola. […]