PepsiCo will present a free, three-day celebration of Super Bowl XLVIII and its hosts, New York and New Jersey, at Bryant Park in New York City. The food and beverage company today announced plans to transform a section of Bryant Park and offer the public complimentary tastes of unique, artisanal fare that features PepsiCo products while incorporating Broadway, art, sports and culture displays into multi-dimensional presentations of classic city experiences.
Designed to serve as a large-scale “thank you gift” to New York, the enclosed event experience, coined #PEPCITY, will span 10,000 square feet in midtown Manhattan’s Bryant Park, and include an 80 foot wide by 40 foot high custom-designed dome that will house numerous stages and a rotating continuum of diverse performances that celebrate the heart and soul of the city.
Open to the public on Wednesday, January 29, Thursday, January 30, and Saturday, February 1, from 2 PM to 6:30 PM, #PEPCITY will convert to a free, ticketed performance space each evening at 8 PM, with performances by Austin Mahone, Prince Royce and on Saturday evening, headlining and closing out the event, Ziggy Marley. Tickets will be distributed online in advance of the performance, on a first-come, first-serve basis.
PepsiCo, headquartered in Purchase, NY, is an official sponsor of the National Football League and the company has enjoyed a successful 30-year relationship with the league. The Super Bowl represents the culmination of a season-long NFL activation for PepsiCo and its brands, which include Pepsi, the sponsor of the Super Bowl Halftime Show; Doritos, which is back this year with its hugely successful “Crash the Super Bowl” contest; Gatorade; Quaker; and Sabra, the official dip of the NFL.
“PepsiCo has a long and successful history both in the state of New York and with the National Football League, and #PEPCITY is a true celebration of both relationships,” said Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo. “It’s our honor to provide New York area residents and its many visitors with a truly special experience featuring our portfolio of iconic food and beverage brands, in innovative ways, in advance of one of the biggest games of the year.”
Inside #PEPCITY, PepsiCo food and beverage items will receive special treatment at the hands of three famed celebrity chefs – David Burke of Townhouse, Kitchen, Fishtail, and Fromagerie, Marc Forgione of Marc Forgione, and Michael Psilakis of FISHTAG, Kefi, and MP Taverna – all based in either New York or New Jersey.
Each chef will create specialty menu items that incorporate PepsiCo products into unique recipes, reflective of their individual styles. Food will be offered at eight individual stations. Upon entering the space, guests will receive a “Taste of PepsiCo” passport that will enable them to sample and stamp each selection. All food samples will be provided for free.
“PepsiCo is known around the world for offering food and beverage brands consumers love,” said Burke. “I am looking forward to celebrating the excitement of Super Bowl XLVIII by using PepsiCo brands to inspire what I believe will be the most delicious Super Bowl party dishes New York has ever tasted. #PEPCITY will be a culinary experience unlike any other.”