The moment Jackie Robinson walked onto Ebbets Field on April 15, 1947, he became an iconic and everlasting figure in American history. Born in 1919, the 2019 MLB season will mark the Centennial of the man that drove positive change far beyond his sport. On MLB Opening Day, March 28th, Budweiser will raise a Bud to celebrate this legendary […]
Absolut Elyx celebrates its evolution with the unveiling of a striking new bottle design. The new Absolut Elyx bottle is a symbol of ’emboldened luxury’, providing an even bolder shelf standout that gives a stronger platform for brand storytelling. Brought to life by London-based design agency Stranger & Stranger, the new Absolut Elyx bottle boasts […]
Smoothie King, the world’s leading smoothie brand, will encourage guests to “Rule The Day” through new branding that delivers on the company’s vision to be an integral part of every health and fitness journey. The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, comes as Smoothie King continues its menu makeover, a […]
Chiquita Brands International, the world’s leading banana company, announced a new partnership with Snapchat, the global multimedia messaging app, which will allow consumers to have fun with Chiquita in honour of World Banana Day on April 17th. Through the end of May SnapCodes will appear on 200 million Chiquita Blue Stickers, allowing fans of the […]
Anthem Worldwide, the global creative agency, has continued its partnership with pladis, the global snacking company behind some of the UK’s most-loved snacks, to develop packaging designs for an exciting new special edition variant for Flipz, the chocolate covered pretzel snack. Building on the unicorn craze that has swept the country, pladis UK&I have responded […]
URBAN eat has revealed its summer seasonal specials including the vegan Chipotle Chickpea & Avocado sandwich. Also on the menu is the colourful Wiltshire Ham & Applewood Smoky Cheddar sandwich, combining British, high-quality ingredients with a twist – mustard slaw and a smoked onion chutney. URBAN eat’s seasonal specials have proved a hit with customers and […]
We’ve reached a point where we use emojis to order pizza, pay for stuff with our phones and watch films wherever and whenever we want. Today’s most successful ideas play into these customer demands, finding their own corners in an age of expectation and economy of convenience. Convenience is no longer a nice-to-have. In 2019, […]
Pearlfisher announced its partnership with Beam Suntory in the creation of Legent – a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family […]
To celebrate its 50th anniversary, Intermarché is back with a new film from the saga “we are producers and retailers to help you eat a little better every day”. In 2017 Intermarché moved millions with a three-minute film that allowed the brand to cover an emotional territory previously unseen in its category. We discovered a […]
McDonald’s have announced that they will acquire Dynamic Yield, a leader in personalisation and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. McDonald’s will utilise this decision technology to provide an even more personalised customer experience by varying […]