The world’s leading coffee liquor, Kahlúa, and Dutch chocolate brand Tony’s Chocolonely have teamed up to create the Kahlúa Espresso MarTony Glass – a never-seen-before Espresso Martini glass made entirely of milk chocolate. The Espresso MarTony sees the two brands come together to create the ultimate adult treat after research1 found that a quarter of […]
Flipping Retail Logic — And Redefining the Future of Refrigerated Beverages Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops—a competitive but high-potential market (based on company data). But recently, the brand made an unexpected request to shop owners in southern Chinese towns: move Harbin Beer to […]
Award-winning creative agency, The Elephant Room, is launching a new brand identity for The Botanist gin, as a modern, super premium brand designed to appeal to a global audience and to tap into a growing desire to celebrate the moment and intentional living. The resulting work moves the brand beyond its provenance story and includes […]
The One Noodle from Haraku Ramen is an unbreakable, flavor-packed strand crafted for seamless eating — so players can stay in the zone without ever hitting pause. Haraku Ramen Halal, the popular Indonesian noodle brand under the Ismaya Group, is setting a new standard in both gaming and dining with the launch of its limited […]
Combining technology with cocktail artistry, Tanqueray No. TEN and its global tastemakers redefine cocktail innovation and customisation with a groundbreaking experiment where cocktails are crafted from dreams Tanqueray No. TEN is exploring the future of socialising by pushing the boundaries of personalisation with its experiment ‘The Cocktail of Dreams’, a visionary global project led by […]
Easter is filled with familiar sights—bunnies, flowers, springtime scenes—but only one brand has an icon as legendary as the Lindt Gold Bunny. So this year, Derek&Eric have wrapped that unmistakable red ribbon and bell around our Easter egg, transforming it into a definitively Lindt creation. A seamless extension of the Gold Bunny’s charm, crafted with: 🔔 Rich gold tones – elevating Easter […]
Imagined and developed with creative agency Fred & Farid Shanghai In a groundbreaking marketing initiative, Guinness has unveiled the innovative Guinness Street Studio, – a campaign developed with Fred & Farid Shanghai – transforming traditional billboard advertising into an interactive consumer experience that has dramatically increased brand engagement and sales across China. The campaign represents […]
The magic of finding your name on the iconic personalised can returns after over a decade Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. In 2013, the brand launched this first-of-its-kind campaign in the UK in which […]
Pagan rituals, dark comedy and breakfast aren’t usually found in the same sentence – but a new ad from overnight oats brand Oat Cult, is about to change all that. The ad, created by Insiders and out this week, launches Oat Cult, a new probiotic overnight oats brand, into the UK market with a dark and funny […]
This brand creation for Southwestern Distillery is born from the legend of two nineteenth century Cornish brothers who spent all their time in darkness; mining tin during the day and distilling moonshine at night. Their famous black whisky is now brought to market in a fitting steel tin that shouts of their underground spirit, combined […]
