Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think

Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think

Heineken® is kicking off the UEFA knockout stages with its new campaign building on the established ‘Fresher Football’ platform that aims to make football more inclusive. The brand has been working to level the playing field by campaigning to make the sport a more positive and welcoming space to enjoy football together. This new campaign […]

WELCOME THE YEAR OF THE DRAGON WITH ROYAL SALUTE’S LUNAR NEW YEAR CELEBRATORY LIMTED EDITION RELEASE!

WELCOME THE YEAR OF THE DRAGON WITH ROYAL SALUTE’S LUNAR NEW YEAR CELEBRATORY LIMTED EDITION RELEASE!

Boundless Brand Design have partnered with Royal Salute and illustrator, Yunshu Li to create a stunning new limited-edition design for this year’s 21-Year-Old Lunar New Year Edition. This design marks the fourth design Boundless Brand Design have created for the Lunar New Year series, in partnership with a carefully selected & talented illustrator. This year’s […]

New Asahi Beverages Philippines connected packaging delivers instant wins

New Asahi Beverages Philippines connected packaging delivers instant wins

Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has partnered with creative technology studio Appetite Creative to build a fun and interactive connected packaging experience. The smart packaging campaign for Goodday drinks offers registered users instant prizes via the web app based connected experience […]

Leo Burnett turns the launch of McDonald’s McSpicy x Frank’s RedHot collab into the hottest drop of the year

Leo Burnett turns the launch of McDonald’s McSpicy x Frank’s RedHot collab into the hottest drop of the year

McDonald’s hottest food collaboration, McSpicy x Frank’s RedHot, is set to land next month with the hottest drop of 2024, thanks to new work from Leo Burnett. McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration, Leo Burnett, in partnership with Red Consultancy, have created ‘the hottest […]

NotCo & GUT present: Not So Happy Animals – A campaign that questions the dark reality of the food industry.

NotCo & GUT present: Not So Happy Animals – A campaign that questions the dark reality of the food industry.

The plant-based food brand questions the representation of happy animals in the logos of the food we buy every day. Today, NotCo, in collaboration with creative agency GUT Mexico City, debuted a new campaign titled “Not So Happy Animals,” which focuses on raising awareness and promoting the adoption of a plant-based diet with a creative […]

Coca-Cola strips labels from Sprite on-the-go bottles in Company’s first UK trial of “label-less” packaging

Coca-Cola strips labels from Sprite on-the-go bottles in Company’s first UK trial of “label-less” packaging

Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging. The pilot will see labels temporarily removed from single 500ml Sprite and Sprite Zero bottles and replaced with an embossed logo on the front of the pack. Laser-engraved product and nutritional information will appear […]

BRAZILIAN SODA GUARANÁ ANTARCTICA CREATES AN ORIGINAL RECIPE, SERVED IN PORTUGAL, BY FUSING TWO CLASSIC FOODS (BOTH WITH THE SAME NAME) FROM EACH COUNTRY

BRAZILIAN SODA GUARANÁ ANTARCTICA CREATES AN ORIGINAL RECIPE, SERVED IN PORTUGAL, BY FUSING TWO CLASSIC FOODS (BOTH WITH THE SAME NAME) FROM EACH COUNTRY

Brazilian pastel on the outside. Portuguese Pastel on the inside If you’ve been to Portugal, you’ll very likely have tried the world-famous egg-custard pastry ‘Pastel de Belém’, also known as ‘Pastel de Natas.’ If you´ve been to Brazil, you’ll very likely have tried Guaraná Antarctica, Brazil’s very own, original soda, and one of the most […]

McDonald’s Denmark Creates Fictional Web Series About Working At the Restaurants

McDonald’s Denmark Creates Fictional Web Series About Working At the Restaurants

View the six-episode YouTube series here McDonald’s Denmark has launched a new youth series, “Everything changes”, which spotlights the fact that a job at the country’s leading burger chain offers more than you might think. In the 6-episode web series, McDonald’s portrays how everything changes when you are young and get your first job, and […]

The first-ever vintage that protects the future of Australian wine

The first-ever vintage that protects the future of Australian wine

Climate change is rapidly shrinking wine-growing regions worldwide. According to a study, a global temperature increase of just 2°C could render 56%* of current growing regions unusable. Without action, many of your favourite wines could go extinct. Here’s how one winery is working to save them. Boutique Australian winery Ampersand Estates, with help from the Wildlife […]

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