Mondelez International is creating an “uplifting café” with a hot air balloon-inspired experience after daylight saving time ends later this month. The activation also marks the launch of biscuit brand Joyfills and aims to “bring a little joy back to the nation” on the first Monday after the clocks go back. Love Island winners Jack […]
Building on its huge popularity in Cambridge, the award-winning Stem + Glory team is starting work on their third restaurant and first London site in October. The refurbishment is starting soon and the restaurant will be ready for a January – or should we say Veganuary – launch. Stem + Glory will be offering its […]
While the “Halloween” reboot is dominating at the box office, another Halloween-themed movie hit theatres in October, with a cast including Mark Hamill. But instead of coming from a major studio, it comes from King’s Hawaiian. The privately-held maker of rolls and Hawaiian-inspired barbecue sauces began thinking about new shopper marketing ideas nearly four […]
Red Bull has turned bus shelters into vending machines in Singapore to unveil its healthier version called ‘Red Bull Plus.’ The installation, conceptualised by Allswell Trading and implemented by Clear Channel Singapore, features a large image of a can of Red Bull Plus and allows commuters to grab themselves a sample until 30 October 2018. […]
B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer. Despite its rapid growth as […]
Williams Murray Hamm (WMH), brand innovation, design and strategy agency, has set out a new creative direction with the launch of Waitrose & Partners’ new Free From range, on sale in stores from 22nd October. Free From is a completely new sub-brand concept within the Waitrose & Partners portfolio, and the first range to launch […]
DEWAR’S Blended Scotch whisky announced the launch of a $15M global marketing push around its “Live True” campaign, which magnifies the brand’s obsession with doing things twice to make them better as a nod to its double-aging process. Running through end of 2019, the multi-market effort features a new TV anthem with Scottish actor […]
In the UK one in eight adults don’t know how to ride a bike. In the US 6% of adults don’t know how to ride a bike and in Israel while no one will go on the record, privately everyone knows someone who doesn’t know how to ride. That’s why Elite Turkish Coffee decided […]
Have you heard the legend of London’s latest immersive cocktail experience? Settle down and pick-up your ears, because if its treasure and adventure that you seek, you’ll find rewards are here to reap. Pirates of the Hidden Spirit is the world’s first immersive cocktail experience that is set on an authentic 16th century pirate ship. […]
Care for the environment has always been a core principle of the Primrose’s Kitchen brand, and the company is excited to announce the launch of its new, environmentally-friendly packaging. As of September 2018, the full range of Primrose’s Kitchen Muesli, Granola and Porridge will be packaged in home compostable bags, with a recycled/recyclable cardboard box. […]