KP Snacks brand, Butterkist, settles into its seat in a new campaign which draws the viewer into tense dramatic cinematic moments and – just as dramatically – signs off with its trade-mark humour. The latest “Go grab the Butterkist” campaign, which is created by St Luke’s sees the brand take full ownership of movies, and will […]
Leading global beer brand Heineken® has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. Joseph ‘Josie’ McLoughlin owns McLoughlin’s Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop […]
Greatergood® Brand Design Agency has partnered with Oddbox on the design of their first retail product range – a line of fresh cooking sauces crafted from rescued vegetables. The Challenge: Differentiating Freshness in a Saturated Market Entering the retail space, Oddbox faced the challenge of distinguishing their fresh cooking sauces from the plethora of jarred options. […]
Independent brand design agency Vault49 is pleased to share the details of its partnership with Pronghorn in support of the launch of their new bourbon whiskey Edmonds Honor, an ultra-premium bourbon that celebrates the untold story of Edmond Albius, the overlooked Malagasy prodigy botanist who revolutionized vanilla cultivation through hand pollination in the 1800s. Aged […]
Derek&Eric love brands that challenge the status quo. IMPOSSIBREW® does exactly that—exceptional taste, a patent-pending Social Blend™, and the relaxing feeling of alcohol without the downsides. The problem? A cold, clinical identity that lacked the charisma to match its groundbreaking innovation. Challenge The non-alcoholic beer market is booming, fuelled by a generational shift towards healthier choices. Whilst options […]
Brand brings viral “too-good-to-be-true” mobile ads to life KFC, the iconic fried chicken brand known for its creative storytelling, has launched a ground-breaking new campaign called Original Fake Games—transforming all those misleading “fake game ads” cluttering your social feeds into actual playable mobile games. With more than 100 million downloads of titles that never lived up […]
Part of the wider ‘Feed Your Urge’ creative platform, commuter-focused executions showcase oven-bubbling deliciousness straight from the freezer Independent creative agency Quiet Storm has created a campaign for frozen pizza brand Chicago Town’s Takeaway range, positioning it as a “no-delays” option for pizza lovers who don’t want to fork out or – wait for take-out […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
While some consumers have a real passion for cooking, others just want to get food on the table with the least amount of fuss, prep, and clean up. That’s one reason why Dorot Gardens®, a brand under the Kayco Beyond division, with its array of fresh, flash-frozen garlic and herbs, is a cook’s best friend. […]
1664 Blanc, the premium beer brand, is making a bold statement this season by stepping back into the world of fashion with an innovative campaign by Fold7. 1664 Blanc is pushing the boundaries of what beer can do by challenging convention and merging the worlds of beer and fashion. Not just comparing itself to luxury […]