Brand innovation agency Spicefire unveils a brand for the new direct-to-consumer dog health supplement Happy Go Healthy, which helps pets live better, more active lives, now and for years to come. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for […]
Popping up at London’s Spitalfields Market on Friday 10th and Saturday 11th August, The Laughing Cow Snack Like You Café will offer a totally personalised and scrumptiously satisfying free snacking experience like no other. Designed to satisfy every snacking palate, the immersive two-day pop-up café will see visitors embark on a unique journey of snacking […]
Distell is proud to celebrate the launch of six limited release whiskies across its single malt portfolio this September, at its first annual showcase event ‘The Malt Gallery’ by Distell. This year’s releases include two unique expressions each from Bunnahabhain and Ledaig and one each from Deanston and Tobermory. The new releases will be unveiled […]
The Womb’s launch campaign for International Sunny Oil has hit television screens with focus on the critical role which oil plays in building children’s immunity. Over the years edible oil category has coached consumers in believing that edible oil is bad for your health. And by linking modern lifestyle related problems like increasing cholesterol […]
MillerCoors is ceasing production of Two Hats, the light beer brand targeted at younger legal-age drinkers, in order to shift more focus on growing other brands in the company’s portfolio. Two Hats, an economy-priced beer with a hint of natural fruit flavours that made its debut in February, will exit the market by early 2019. […]
Australian Pork Limited (APL) has created a stir with the latest ad in its long-running, cheeky brand campaign, created by APL’s long-serving agency partners Noble Brands Worldwide, but complaints to the Advertising Standards Bureau have already been successfully defended. Peter Haydon, general manager of marketing, APL said: “We half expect to hear from a […]
Channel 4 has launched the new TV marketing campaign for The Great British Bake Off in a roadblock across its network, promoting the show’s much-anticipated ninth series. The film celebrates the inspirational effect that the biggest baking show on TV has on amateur bakers across the UK. The cast of lovingly homemade treats including a […]
Following the launch of their 100g avocado dips to market in June, the creators of Snackamolé have secured a major listing with leading convenience retailer Co-op. UK-based food pioneers Born Tasty has gained a listing to stock the Snackamolé ‘Chunky Avocado’ 100g dip in 550 of the retailer’s stores nationwide. “2018 has already been an […]
South Korea’s Seoul Dairy Cooperative (SDC) is launching ‘Achimae’ Soymilk (meaning Morning Soymilk), a nutritionally-rich, morning soy milk drink with chickpea protein, designed to be served as a warm, on-the-go breakfast. This is the first product to appear on store shelves in SIG’s innovative Heat&Go packaging, with world leading technology of microwaveable aseptic carton pack. […]
Kentucky Fried Chicken (KFC) announced that it has selected actor, comedian and director Jason Alexander as the latest celebrity to play the role of the brand’s iconic founder, Colonel Harland Sanders. Beginning August 6, ads featuring the sitcom veteran as the Colonel and dinnertime hero will air on television and computer screens nationwide to promote […]