Just in time for summer, Bud Light is expanding the brand’s citrus portfolio with a refreshed Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavours in every sip. “Our millennial consumers […]
Following the recent introduction of the UK sugar tax, Haribo has flipped its continuing ‘Kids Voices’ campaign on its head by bringing in an adult-voiced young lad to promote its reduced sugar product. Quiet Storm’s latest spot for the global confectioner begins with a group of adults – voiced by children – discussing the […]
To create a tasteful impression on Ben & Jerry’s consumers this Free Cone Day, PHD has partnered with Shazam to produce an immersive experience for ice cream fans all over Australia. With the help of augmented reality, consumers will now be able to engage with interactive, educational and entertaining content about their favourite flavours while […]
George Foreman, a leading health grill and staple of family homes and student houses since its launch in the UK over 20 years ago, has unveiled a new proposition for the brand, moving away from its ‘lean mean’ origins to champion the full versatility of the George Foreman Grill. With a £1M ATL investment, George’s […]
Historic, family owned distillery WH Palmer released its Palmers 44 gin with newly rejuvenated packaging to celebrate 200 years of distilling. The refined design, by Nude Brand Creation, provides restrained cut through in a competitive and evolving category. Inspired by the elegance of the 1920s, Nude’s design honours the shining light of the family Angela […]
Walkers has launched a new TV ad marking 70 years since Leicester butcher Henry Walker first sold potato crisps. The ad consists of a compilation of clips showcasing the fashions of the second half of the 20th century and featuring crisps being consumed in various era-defining contexts. The spot, set to the theme from […]
McCoy’s – the UK’s number one ridged crisp – launches their first radio campaign to promote some of it’s much loved flavours with a twist. Two years after his TV debut, Flavour has finally made it to radio. But he’s more shock-jock than drive-time-smoothie, as we hear him indiscriminately prank-dial the unprepared nation with one […]
In celebration of National Tomato Day on April 6, Hellmann’s made ketchup history by launching its first ketchup ever available to retailers US-wide, Hellmann’s REAL Ketchup Sweetened only with Honey. Hellmann’s believes that real, simple ingredients are all you need to make delicious food, which is why they are thrilled to offer their new ketchup […]
Budweiser and Jim Beam bourbon toasted to the future as they join their 365 collective years of stateside distilling and brewing history to kick off a new friendship and marketing collaboration. The all-American pair introduced a new taste of history to beer and bourbon fans alike through a cross-merchandising program starting in the spring and […]
The Serious Bacon Club, the number-one social media platform for bacon lovers, owned by creative agency isobel, launched a new partnership with British bread giant Hovis. In a bespoke campaign created by isobel, The Serious Bread Test follows a Bacon Club member as he checks whether Hovis passes muster when it comes to assembling the […]