JHP Designs Lavazza’s Flagship Store in Milan

JHP Designs Lavazza’s Flagship Store in Milan

Lavazza’s first flagship store in Milan spreads across approximately 1800 sq ft and is built to express the brand’s heritage of creativity and innovation for coffee. Designed by London-based retail design consultancy JHP Design, the space was created to effortlessly showcase Lavazza’s Italian character and authenticity. Coffee First The store, which opened recently in Milan, […]

Corona Rebrands as ‘Mexico Extra’ for a Limited Period in Order to Aid Earthquake Victims in Mexico

Corona Rebrands as ‘Mexico Extra’ for a Limited Period in Order to Aid Earthquake Victims in Mexico

On September 19th, Mexico was rocked by a 7.1 magnitude earthquake, killing hundreds of people and injuring thousands more. In the wake of the disaster, government relief support didn’t come as urgently as needed so citizens and volunteer emergency workers banded together for rescue and reconstruction efforts. As the nation is their birthplace, Corona Mexico […]

Food and Drink Brands Should Rely on Narrative to Engage with Consumers, Not Heritage

Food and Drink Brands Should Rely on Narrative to Engage with Consumers, Not Heritage

The commercial value of heritage to food and drinks brands is well known. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. It is a source of differentiation. Many a heritage brand has succeeded because it has capitalised on its long history, its inherent Britishness and its reputation for design […]

Here Design Raises the Bar with Branding for Innovative Prison Coffee Roastery Redemption Roasters

Here Design Raises the Bar with Branding for Innovative Prison Coffee Roastery Redemption Roasters

Artisan coffee company Redemption Roasters has unveiled a new brand identity by Here Design. Each batch of Redemption Roasters coffee is prepared by inmates enrolled in a training programme at Aylesbury Young Offenders Institute, which aims to reduce reoffending rates through purposeful activity in an otherwise aimless confinement. Through a partnership with the Ministry of […]

Sipsmith Revives Rooftop Gin Experience With ‘Hot Fire Pokers’

Sipsmith Revives Rooftop Gin Experience With ‘Hot Fire Pokers’

Sipsmith, the London gin brand, is reviving its rooftop hot gin activation with an experience featuring a historical bar tool to heat the cocktails. The “Hot Gin Roof” event will give guests an insight into hot gin history. Each Sipsmith cocktail will be “poked” in front of customers which will heat it instantly to caramelise […]

Budweiser’s Alcohol-Free Beer Prohibition Stars in Anti-Drink Drive Christmas Campaign

Budweiser’s Alcohol-Free Beer Prohibition Stars in Anti-Drink Drive Christmas Campaign

Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period. The ads, which appear in out of home sites and digital platforms throughout December, are running in collaboration with the Department for Transport’s road safety campaign, THINK! The campaign was created by Anomaly and the media agency […]

McDonald’s Teams with Snapchat to Give Your Bitmoji a McCafé Pick-Me-Up

McDonald’s Teams with Snapchat to Give Your Bitmoji a McCafé Pick-Me-Up

Because nothing comes before coffee, even in augmented reality, McDonald’s has partnered with Snapchat to create a unique experience that satisfies people’s (and their Bitmoji’s) need for a quality cup of coffee. Thanks to McCafé, users will be able to use both the front-facing camera and the world-facing camera to give their animated Bitmoji a […]

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Mattessons Fridge Raiders and Saatchi & Saatchi London have launched the latest in a series of award-winning campaigns aimed at the online gaming community. Partnering this year with the World’s biggest gaming franchise, Call of Duty, Code Strike is a mobile game that will test gamers’ code breaking skills and has been released to coincide […]