J. Walter Thompson Amsterdam is turning its hand to product development by co-creating a new food brand for Dutch supermarket chain PLUS: SuperSauce. An undercover vegetable sauce made with pure beetroot, carrot and parsnip, SuperSauce helps parents overcome the daily struggle of making kids eat their vegetables. Agency chef and food creative, Robbie Postma, worked with a […]
Halo launched this February and, despite zero media spend, garnered global media coverage and conversation, catapulting the brand into the coffee limelight. Halo is now seeking to raise £1.6m to aggressively grow the business in the UK and globally. It is fundraising through Growthdeck, the private investor platform which, since launch in early 2016, has […]
Hot on the heels of Conservative party plans to scrap free school lunches, Jake’s Boost, the health food startup, is fighting UK child hunger with nut butter. The company is celebrating the early success of its crowdfunding campaign by surpassing the initial target within the first 50 hours. The rewards-based campaign hosted on social good crowdfunding platform UpEffect has exceeded its […]
Starbucks is partnering with Lady Gaga’s Born This Way Foundation to spread a simple message – be kind. Starting June 13, Starbucks will donate 25 cents from each one of its colourful Cups of Kindness beverages sold at participating Starbucks stores in the United States and Canada through June 19 to Born This Way Foundation. […]
Bushmills Irish Whiskey – the oldest licensed distillery in Ireland – and Lowden Guitars – one of the world’s finest acoustic guitar manufacturers – have created a new limited edition guitar made from Bushmills Irish whiskey barrels and ancient bog oak. The two Northern Irish icons known for their unwavering character and quality craftsmanship have […]
Rémy Martin is thrilled to announce the global launch the “Rooted In Exception” mixed reality experience using Microsoft HoloLens technology. “Rooted In Exception” mixed reality will be first seen by attendees at a private Rémy Martin party in Los Angeles on June 15 before rolling out to luxury retail stores and events worldwide. It is […]
San Miguel, will unveil a series of enriching experiences to the on and off-trade in 2017, designed to tap into the increasing consumer demand for experiences over material possessions. The premium Spanish lager, which recently became one of a handful of beer brands in the UK to break the 1 million hectolitre sales milestone, will […]
Corona wants to help inspire Mexicans to break through their barriers, and believe in their ideas to pursue their hopes against all odds. In an effort to support and motivate aspirations, the beer brand is doing the impossible and making pigs fly. On Monday, May 22nd, Corona and Leo Burnett Mexico released thousands of pig-shaped balloons […]
Dunkin’ Donuts is aiming to lighten the mood whatever the political outcome of June 8’s General Election Day with its latest UK campaign, ‘The Snack Election’. The campaign, created by The Martin Agency London, revolves around an alternative public vote, this one around four potential new donuts, one of which will end up going on […]
Belvoir Fruit Farms recently hosted a cookery demonstration by chef and actress, Lisa Faulkner for 12 key mummy bloggers and their children. Intended to show that baking together can be fun, provided mum can overcome her horror of the mess, the bloggers and a mixture of boys and girls aged between 7 and 11 followed […]