Moët Hennessy Wine Estates (MHWE), the wine division of LVMH, has launched an interactive AI sommelier, able to talk buyers through wine recommendations, trained on its extensive in-house expertise. The technology, called ‘Divine’, currently takes the form of a warm and witty ‘living painting’, which interacts via speech in real life. However, MHWE plans to […]
Robot Food has partnered with Sarson’s to bring the world of tang to a new generation through an omnichannel advertising campaign, brand world toolkit and packaging design. Synonymous with traditional fish and chips, Sarson’s has been craft brewing its own unique brand of vinegar for over 230 years. To establish a deeper connection with a […]
In today’s world of overflowing social media feeds boasting trendy beverages, staying hydrated has never been more important. But let’s face it, plain water, while essential, isn’t always the most exciting choice. Sugary drinks marketed as “healthy” often come loaded with artificial ingredients, leaving consumers wanting healthy options without sacrificing flavor. Enter Buddy, the water […]
Birds Eye is unveiling a new creative platform and multichannel campaign for its Steamfresh® range of healthy meals. The campaign, developed by elvis and sporting the tagline “Goodness That’s Steamy!”, will exhibit a new, playful tone of voice for the Steamfresh® brand, helping to drive awareness of the new Steamfresh® Meals which launched in March […]
Beardwood&Co., a NYC-based branding agency, is proud to announce its collaboration with Al Fresco All Natural, the beloved name in quality chicken sausages, to launch a dynamic new brand world. This initiative is set to redefine the chicken sausage aisle and beyond, infusing it with vibrant energy and a personal touch. Many consumers view chicken […]
Tonight, the nation will be treated to the kick-off of KFC’s biggest-ever UK brand campaign: Believe in Chicken. The launch film will premiere at the Euros opening match, Germany v Scotland, from 20:00 on ITV1, with a prime 90” slot. Kate Wall, Marketing Director at KFC said: ”We believe wholeheartedly in chicken at KFC. It’s […]
New work aims to shake misconception that tofu is complicated and time consuming to cook Yorkshire-based The Tofoo Co aims to tackle tofu’s image problem as a complicated ingredient with a new out-of-home campaign that highlights how quick and easy it is to cook. Also running across social channels and on selected Tofoo’s distribution lorries, […]
The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
Global beverage branding specialist Thirst has created a masterbrand identity for Brooklyn Brewery, enabling global cohesion while retaining the legacy brand’s bold iconicity. Thirst maintains a long-term creative partnership with Brooklyn Brewery, alongside partner Carlsberg Group. The global drinks specialist has already created the positioning and identities for Brooklyn Pilsner and Pulp Art, as well […]
McDonald’s is celebrating all those surprising moments McDonald’s customers love about fries with a new campaign created by global marketing agency tms. The “Surprize Fries” campaign sees McDonald’s unleashing millions of feel-good prizes with every medium or large fries, inviting customers to “Peel your fries, to get a surprize!”. Each order of fries will come with a […]