The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]
Flavour that boosts you The nation’s most loved Malt Loaf brand, Soreen, today announced the launch of their brand NEW Soreen Lift Bars, which include three delicious flavours – Blueberry, Raspberry & Vanilla and Chocolate Orange. Made for those moments when most in need of a boost, the delicious soft bakes make for a convenient […]
Creative Agency FRED & FARID Los Angeles and Fashion photographer Hans Neumann direct the new campaign which explores a unique, sensorial approach to advertising that epitomises the essence of Edelweiss Edelweiss, the HEINEKEN owned premium wheat beer brand, introduces the second chapter of its “Feel the Alps” platform, with creative agency FRED & FARID Los […]
The #1 Ketchup brand highlights and creates an innovative acceleration program for McDonald´s copycat diners in a campaign conceived by Brazilian ad agency Africa Heinz is always surprising its consumers with new products and experiences. In Brazil, it launched a pickles-flavored ketchup that soon attracted great public attention for its taste resemblance to… well… McDonald’s. […]
Burger King® UK has changed its famous logo at its flagship restaurant in Leicester Square this week, spotlighting the word ‘King’ to celebrate the Coronation of King Charles III. The idea by Splendid Communications has seen the iconic Home of the Whopper® share its crown for the weekend to honour the new King in town, […]
Wunderman Thompson UK has partnered with KitKat to demonstrate how iconic their tagline is, using only five letters to prove the enduring power of a consistent brand message. KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world. In fact, it’s a […]
Coca-Cola owned smartwater is launching its summer campaign with the rollout of a brand new film featuring comedic brand spokesperson, Pete Davidson. In the new film, summer is here and like anyone, Pete wants to spend his time enjoying the most of it. To keep it smart, Pete has come up with a special solution – robopete. A new […]
McCann London, the award-winning creative agency, is thrilled to announce the launch of Shreddie For Anything, starring Nick Knowles in series of digitally led, comical films for the UK’s adored cereal brand, Shreddies (a favourite from Nestlé Cereals, made by leading global breakfast cereal company Cereal Partners Worldwide (CPW)). In an increasingly cluttered and competitive […]
Häagen-Dazs has teamed up with Pierre Hermé, the ‘Picasso of pastries’, to create the ultimate indulgence with a French twist. The new global campaign is part of Häagen-Dazs’ ethos “Don’t Hold Back,” and celebrates French culture, love, and macarons. Häagen-Dazs don’t want you to hold back on the French vibes in their new global campaign. […]
Star Pubs & Bars is empowering licensees to create pubs with passion and personality, showing pub licenses that anything is possible if they have the right backing in place. The B2B campaign created with St Luke’s has been produced for Star Pubs & Bars, the pub business of HEINEKEN UK, and aims to recruit more people to lease […]
