The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]
Lobster has launched Allinson’s Bread‘s first TV commercial in over 10 years and introduces the brand’s fresh new tagline, “Go All In with Allinson’s” – developed by The Playground in collaboration with Lobster as part of a new masterbrand strategic platform refresh. Allinson’s / “Go All In” from Lobster on Vimeo. It marks a significant […]
Latest spot captures another small but emotionally powerful story of human connection, demonstrating there’s a glass & a half in everyone Cadbury Dairy Milk and global agency of record, VCCP today releases its latest story in the “There’s a Glass and a Half in Everyone” series, Speakerphone, Now in the fifth year of the IPA […]
A new look ATL campaign for the iconic meat SPAM® Brand launches today, with the aim of driving new consumers to the category. The refreshed approach brings a new layer of emotional engagement and a contemporary tone of voice to the brand in the UK, with an aim to recruiting a younger audience of SPAM® […]
A STORM IS COMING For people in the brewing industry Timothy Taylor’s stands at the top of both brewing quality and expertise. “People will travel miles for a pint of Timothy Taylor’s” and it’s true. The brewery has respect from peers and passion from drinkers. The brief was to create the same desire in younger […]
Bluebird, an imprint of Pan Macmillan has joined forces with word-of-mouth marketing agency Come Round to celebrate the release of ‘Pinch of Nom: Budget,’ the first-ever budget cookbook from Pinch of Nom, the United Kingdom’s largest online food community. The Pinch of Nom cookbooks are #1 bestsellers, having sold over 4 million copies since the […]
London brand design agency bluemarlin has given iconic Maltese beer Cisk a contemporary refresh to secure its position as the leading brand at home and set it up as a strong challenger in growing overseas markets. Cisk, which is owned by Simonds Farsons Cisk and is over 90 years old, is a much-loved lager in […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Say It Now, the voice assistant adtech firm, is partnering with McCain Foods, the family-owned business that is the world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, to deepen the organisation’s branding experience via actionable audio advertising. The campaign will see McCain Foods use Say It Now’s […]
In collaboration with IFFCO’s Plant-Based Venture, WMH&I creates THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions. After appointment, branding agency WMH&I discovered that […]
