This Way Up looks forward through the past with Mizkan’s new drinking vinegar range

This Way Up looks forward through the past with Mizkan’s new drinking vinegar range

As the demand for all natural, healthy foods with provenance continues to rise, the centuries-old practice of drinking ACVs (Apple Cider Vinegars) is experiencing a popular resurgence. Japanese culture has a long history of consuming drinking vinegars as a healthy daily habit, handed down through the generations, with claims that there are multiple benefits to […]

Pip & Nut to extend it’s peanut butter offering with a new super roasted, extra crunchy variant

Pip & Nut to extend it’s peanut butter offering with a new super roasted, extra crunchy variant

This October, naturally nutritious nut butter brand, Pip & Nut, will add a new peanut butter variant into its portfolio. The new flavour, Super Roasted, Extra Crunchy, has been crafted to offer consumers a deeper, richer taste profile.  It will roll out into retailers including Ocado, Amazon, and Whole Foods from 17th October, along with […]

Unilever’s Unox encourages the Dutch to swap their meat sausage for vegetarian ones

Unilever’s Unox encourages the Dutch to swap their meat sausage for vegetarian ones

Unilever-owned food brand Unox has released a sixty-second animated television commercial to launch its new campaign for the vegetarian line in the Netherlands. In the film, a butcher’s nature-loving daughter devises a plan to switch out the family’s smoked sausage for Unox’s vegetarian equivalent. As Unox marketing manager Thijs Sleddering puts it: “If you want […]

French Butter and O’Keefe Reinhard & Paul make it look easy in Home Chef campaign

French Butter and O’Keefe Reinhard & Paul make it look easy in Home Chef campaign

A new campaign for the meal kit brand Home Chef, created by Chicago agency O’Keefe Reinhard & Paul and directed by French Butter’s Brett Froomer, shows everyday people tackling the task of making delicious, great-looking meals at home in a way that’s simple, authentic and ultimately pleasing. The campaign includes spots like “Hand in Hand,” […]

Amazon move into the spirits market with premium gin brand launch

Amazon move into the spirits market with premium gin brand launch

Amazon has further established its direction of travel in the grocery sector with the launch of its premium gin brand as it diversifies its offer. Premium drink Tovess will retail for £24.99 and is described as offering a ‘smooth Mediterranean taste’ for fans of the distilled alcoholic drink. Anyone wishing to sample the Birmingham-produced beverage will be required […]

Soreen’s Scream Range is back by popular demand and in time for Halloween

Soreen’s Scream Range is back by popular demand and in time for Halloween

The Limited-edition Halloween Scream range brought to you from the UK’s favourite malt loaf brand, Soreen, is back for 2019 with a spooktacular added boost. The Scream offering includes; Toffee Apple mini loaves bursting with apple and gooey flavoured toffee pieces, and the deliciously squidgy Chocolate & Blood Orange flavour.  They both come in the […]

Napolina unveils new brand identity with strategy and design by Brandon

Napolina unveils new brand identity with strategy and design by Brandon

Napolina, one of the UK’s leading Italian cooking brand, has unveiled a new look for its full product portfolio with strategy and design by brand consultancy Brandon. The updated range is currently rolling out, starting with tinned tomatoes that launched on shelf in September. Napolina, which originally launched in the UK in 1965 and is famed for […]

UGLY Drinks secures new investment to support global expansion

UGLY Drinks secures new investment to support global expansion

UGLY Drinks, the UK’s first unsweetened, 100% natural, fruit-infused sparkling water, announces the completion of a multi-million-dollar financing round with investors including Pentland Ventures and Steadman Partners (owned by Martin Dickie, the founder of BrewDog), amongst others.  With the new investment, the British born brand will focus on expanding its presence in Europe, US sales […]

Mentos makes a big deal about small talk in new campaign by BBH London

Mentos makes a big deal about small talk in new campaign by BBH London

Mentos’ new campaign aims to help get people talking in the real world.  As the sweet snack brand is famous for creating fresh connections, BBH’s creative idea champions small talk. Why? Because it is small, under-appreciated but also very powerful – no connection would start without it. The campaign builds on the insight that the […]

Stella Artois announces its first-ever limited-edition holiday beer called Midnight Lager

Stella Artois announces its first-ever limited-edition holiday beer called Midnight Lager

Who says nothing good happens after midnight? Just in time for the holidays, Stella Artois will introduce a brand new limited-edition seasonal beer — Midnight Lager — on Halloween night in historic Sleepy Hollow, NY, most famous for tales of its ghostly rider. The new holiday brew, a first for the brand, is a black […]

1 3 4 5 6 7 360