Butterfly Cannon brings cool London luxe to their packaging redesign & campaign for Twinings tea ranges 

Butterfly Cannon brings cool London luxe to their packaging redesign & campaign for Twinings tea ranges 

Twinings is one of the world’s longest-running brand marks, with a home in London since 1706. Creators of the English Breakfast blend, Earl Grey and Lady Grey, it has been the go-to brand for consumers in China and South-East Asia seeking a taste of old-world western luxury. However, to a younger generation of more worldly […]

Pilgrims Choice dials up superior taste credentials in new ‘Taste Matters’ campaign

Pilgrims Choice dials up superior taste credentials in new ‘Taste Matters’ campaign

Pilgrims Choice, the UK’s No2 Cheddar brand, has unveiled a major new multi-channel marketing campaign in pursuit of owning the essential driver of purchase and consumption, namely great taste. The disruptive new ‘Taste Matters’ campaign signals the next step in Pilgrims Choice’s bold strategy to grow market share through responding to changing market dynamics and […]

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