McDonald’s and Leo Burnett London have launched a surreal new campaign, ‘We Deliver’, which announces the UK-wide roll out of McDelivery by celebrating the unique thrill of enjoying a McDonald’s at home. The campaign highlights a host of novel, bizarrely satisfying eating rituals that McDelivery, via Uber Eats, now makes possible. The hero 30” film takes us on […]
Diet Coke is celebrating all things modern in its latest multimillion-pound campaign, “You do you”, featuring two new ads running across digital, social, cinema and out-of-home. Created by Wieden & Kennedy London, the surrealist “Grannies” shows a pair of OAPs ogling 84-year-old Derek via a dating app. One swiping nan says “Not looking for long […]
Bud Light released four new ads just in time for NFL Kick-Off. The new spots by Weiden + Kennedy, highlight Bud Light’s crisp taste and a refreshed Bud Light Platinum. The product-focused spots, “Recline” and “Crispy,” emphasise the crisp, refreshing taste of Bud Light capped off by the Bud Knight out of his armour. Both […]
In an effort to prove that their new pie, Meatballius Maximus, is truly authentically Italian, Jesters and Perth agency Meerkats decided to see if it would pass the ultimate test – being blessed by the Most Holy Father himself. After much research, several meetings and a few prayers, they are proud to announce that Meatballius […]
As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]
Macmillan Cancer Support is using artificial intelligence (AI) to drive sign ups to its ‘World’s Biggest Coffee Morning’ event on 27th September. The UK’s leading cancer support charity is working with technology platform Automated Creative for the second year in a row, with the aim of encouraging people to sign up to host their own […]
Innovative drinks brand, WowHydrate wanted to differentiate their product from other soft drinks in the sports and energy category, so they commissioned LEAP to create a CGI video demo sequence that would showcase their unique push-cap technology. Unlike other sports drinks which sit pre-mixed on the shelf, WowHydrate is activated by the customer at the moment of use. To […]
McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find in high-end restaurants and supermarkets with those at McDonald’s. The campaign consists of two 40” films that playfully pose the question: how […]
Spirit Cartel is introducing Bobby’s Schiedam Dry Gin and Schiedam Jenever to the UK, a duo of Dutch-Indonesian hybrids that owe their existence to the 150 year-old shared history of the two countries. Bobby’s is named after the two founders’ grandfather who emigrated to Holland in the 1950s, but who missed the taste of Indonesia and started infusing Dutch […]
Desperados reached new levels of wild experimentation by welcoming partygoers and all their party ideas under one roof, to create the world’s largest crowdsourced party. Partnering with party legends Elrow and dance music pioneer, Skream, Desperados transformed Magazine, one of London’s newest venues, into the most welcoming house party and turned people’s wild party ideas […]