Bloom has redesigned Robinsons Cordials and Creations, two of the brand’s newer ranges that appeal to consumers looking for a squash that goes beyond the norm. Bloom has been working with Britvic for over 15 years. This latest work is part of a full masterbrand relaunch. The more premium Cordials and Creations ranges were developed […]
Derek&Eric create a fresh and delightful brand world full of love for sweet treats icon Yamama. The Gandour family business has been making sweet treats across the middle east since 1857 making products people love. Yamama’s Challenge Since the 1980’s, Yamama has established itself as a true family favourite, leveraging Gandour’s 150 years of expertise in confectionary to create a […]
Plant-based and planet-positive, Tenzing Natural Energy needed to refresh their packaging design and more clearly communicate their natural, sustainable credentials, alongside the power and impact of the ‘energy’ drink. The category is busy, with new entrants fighting for shelf space. The brand needed a clearer, single minded design approach that would draw consumers in and […]
Moët Hennessy Wine Estates (MHWE), the wine division of LVMH, has launched an interactive AI sommelier, able to talk buyers through wine recommendations, trained on its extensive in-house expertise. The technology, called ‘Divine’, currently takes the form of a warm and witty ‘living painting’, which interacts via speech in real life. However, MHWE plans to […]
Robot Food has partnered with Sarson’s to bring the world of tang to a new generation through an omnichannel advertising campaign, brand world toolkit and packaging design. Synonymous with traditional fish and chips, Sarson’s has been craft brewing its own unique brand of vinegar for over 230 years. To establish a deeper connection with a […]
In today’s world of overflowing social media feeds boasting trendy beverages, staying hydrated has never been more important. But let’s face it, plain water, while essential, isn’t always the most exciting choice. Sugary drinks marketed as “healthy” often come loaded with artificial ingredients, leaving consumers wanting healthy options without sacrificing flavor. Enter Buddy, the water […]
Birds Eye is unveiling a new creative platform and multichannel campaign for its Steamfresh® range of healthy meals. The campaign, developed by elvis and sporting the tagline “Goodness That’s Steamy!”, will exhibit a new, playful tone of voice for the Steamfresh® brand, helping to drive awareness of the new Steamfresh® Meals which launched in March […]
Beardwood&Co., a NYC-based branding agency, is proud to announce its collaboration with Al Fresco All Natural, the beloved name in quality chicken sausages, to launch a dynamic new brand world. This initiative is set to redefine the chicken sausage aisle and beyond, infusing it with vibrant energy and a personal touch. Many consumers view chicken […]
Tonight, the nation will be treated to the kick-off of KFC’s biggest-ever UK brand campaign: Believe in Chicken. The launch film will premiere at the Euros opening match, Germany v Scotland, from 20:00 on ITV1, with a prime 90” slot. Kate Wall, Marketing Director at KFC said: ”We believe wholeheartedly in chicken at KFC. It’s […]
New work aims to shake misconception that tofu is complicated and time consuming to cook Yorkshire-based The Tofoo Co aims to tackle tofu’s image problem as a complicated ingredient with a new out-of-home campaign that highlights how quick and easy it is to cook. Also running across social channels and on selected Tofoo’s distribution lorries, […]