A new sparkling botanic wine created with therapeutic herbs has now launched to the UK market, with identity and brand design by leading brand agency Lewis Moberly. At 5.4% ABV, Floreat is a lower alcohol wine made with a special blend of high-quality botanicals, with each herb carefully selected for its health and wellness properties. Crafted […]
Jacob’s Creek has unveiled its latest global Masterbrand platform, ‘Bring Your Australian’ at its pop-up restaurant on Bennelong Point, overlooking Sydney Harbour and the Opera House. Championing a more contemporary, globally relevant Australian spirit, the platform is supported with a striking new identity, and a fresh colour palette inspired by modern Australia. The ‘Bring Your Australian’ platform is the start of […]
Four’N Twenty has launched its latest communications campaign via BWM Dentsu Melbourne, celebrating its deep connection with sporting fans across the country. From the sofa to the schoolyard, on the sidelines and up in the members’ stands, the humble Four’N Twenty has been “Australia’s Original Fan Food” since 1947. The integrated communications campaign was created […]
The goal of many food commercials is to trigger physical sensations like taste and smell by using the association of sight and sound. Making people feel moved by the faux-burgers they see on the screen so they swing through a drive-through next time they are out is a tried-and-true technique. Burger King’s latest Brazilian ad finds a […]
Creative agency Impero has been briefed by Danone Waters UK & Ireland to create a national out-of-home (OOH) advertising campaign for its new brand L’mon, from the makers of Volvic, a zesty range of sparkling drinks, produced in the UK. Launching end of July, Impero was tasked to deliver an engaging and disruptive OOH campaign […]
Cheese enthusiasts will see their dreams turned into advertising once again for the second phase of “The Cheese of your Dreams”, an integrated campaign for Pilgrims Choice, created by The Beyond Collective agencies, Above+Beyond and Yonder. Building on the campaign debut in 2018, this year’s activity is set to reinforce Pilgrims Choice’s brand mission to […]
Just three months after the successful re-launch of Mermaid Gin, the Isle of Wight Distillery has introduced its first-ever Pink Gin. The gin is presented in the same, strikingly sculpted, bottle as Mermaid – albeit decorated in shades of pink, including the appropriately named ‘Living Coral’, 2019’s Colour of the Year. The bottle is again […]
Sweden’s My Foodie, a revolutionary range of potato-based organic drinks, has launched in the UK. Tapping into the growth of flexitarian and vegan diets, each of the three flavours features a unique and nutritious blend of potato and rapeseed oil, combined with apple juice and one type of berry – blueberry, raspberry or sea buckthorn […]
Coca-Cola, the Official Soft Drink partner of the Premier League, has unveiled a new version of its ‘Where Everyone Plays’ TVC to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League. The updated advert, directed by Stacey Wall, features fans of each of the newly promoted […]
Advertisers in Brazil are laying claim to a bizarrely specific milestone: the first energy drink containing video game files encoded in DNA molecules. The sci-fi feat was accomplished as part of a campaign from AKQA Sao Paulo in which the agency hired DNA data storage startup Helixworks to translate a trove of data on Ubisoft’s […]