Hormel Foods, the makers of Hormel Compleats microwave meals, announced the launch of the Fast as BE:EP advertising campaign, created to showcase the speed and convenience of the brand’s line of satisfying meals that are ready in just 60 seconds.
The campaign, developed in collaboration with BBDO Minneapolis, includes a series of 15-second videos featuring adults preparing a Hormel Compleats meal for lunch or dinner along with a playful use of the iconic microwave beep doubling as a censor during a conversation.
“We are in a world where convenience is king,” says Meghan Baumann, Hormel Compleats brand manager. “The Fast as BE:EP campaign is a perfect way to remind consumers that Hormel Compleats products provide a complete and satisfying meal in just 60 seconds.”
Hormel Compleats products are available in more than 30 homestyle and comfort classic meal varieties, including favourites such as roast beef and gravy with mashed potatoes, chicken alfredo, and rice and chicken, all of which are ready in just 60 seconds.
The campaign will air on select digital and social channels. Media planning and buying was done by PHD Worldwide.
Source: BBDO Minneapolis