Single malt Scotch brand The Balvenie has launched a new range of three whiskies with packaging design by London-based studio Here Design. Building on a longstanding relationship with parent company William Grant & Sons which includes design work for Grant’s blended Scotch whisky, Hendrick’s Gin and Glenfiddich, this latest project by Here Design includes the […]
Carlsberg brand philosopher Mads Mikkelsen returns to UK TV screens this May, as part of Carlsberg UK’s ambition to tell 97% of UK adults about new Carlsberg Danish Pilsner. The new UK-specific TV ad by Fold7, will run through summer and deliver the same honesty and humour as the campaign that has captured the attention […]
Mars Petcare is supporting its No.1 natural pet food brand James Wellbeloved in a campaign that celebrates the emotional and health benefits that it provides to our pets. The new #wellchuffed campaign, created by AMV BBDO, shows your best dog and cat friends strutting their stuff and flaunting how shiny their coats are, as they […]
Britivic’s Tango has launched a new campaign which includes a series of brave TV spots celebrating the iconic soft drinks brand’s ability to refresh. Their first activity in four years features two TVCs featuring new character, ‘Tanguru’, who is summoned by awkwardness and rescues teens from sticky situations. Tango’s campaigns are known and loved for […]
To explore the true power of kindness, healthy snack bar brand KIND is launching a series of ‘Powered by KIND’ experiences in the UK this summer. Created and run by global brand experience agency Sense, the event activations will feature an innovative kinetic floor that harnesses energy generated either by dancing during DJ sets, or […]
The FAB Awards splashed a bit of much needed colour this week with the 21st Edition of their Awards and The 4th FAB Forum. The beautiful and exclusive Hurlingham Club in London, was again the stage for The 21st FAB Awards Ceremony, where guests were spoilt with some yummy cocktails, delicious snacks, a delectable three-course dinner […]
In just the three years since launch, Seedlip has not only taken the drinks world by storm, but has established new behaviour and norms within drinking culture. Seedlip’s success as an undisputed lifestyle leader continues to challenge the previous boundaries of the beverage industry and most recently Claire Warner, Managing Director of Æcorn Aperitifs, partnered […]
The Brook family have been farming Macadamia’s on their farm in the Byron hinterland since the 1980’s. In 2016 they launched Brookie’s Bryon Dry Gin, their first brand devoted to sharing Australia’s finest native ingredients one spirit at a time. Their positioning, ‘It’s in our nature’ talks to their values of rainforest conservation and natural […]
Mars, Incorporated have once again been named The FAB Brand / Marketer of The Year at the 21st edition of the prestigious The FAB Awards, bagging over 20 nominations across the various categories. The food and confectionery giant, who has won this title three-times before (including last year) since its introduction in 2013, will be […]
Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – […]