Building on a long-standing agency-brand relationship, B&B Studio has created a fresh look and feel for Peppersmith, celebrating the natural ingredients and strong flavours of each product in the brand’s range of gum and mints. Since B&B created the original Peppersmith brand as a challenger to the mainstream gum category back in 2010, category and […]
Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled ‘Be Maximal’, the unique campaign is aimed at Millennials. We all use up way too much energy in our daily lives, whether we’re at work, shopping, or even sleeping, everything we do uses energy and we need this […]
With the “Heroes of the Night” app, Beck’s is launching a new initiative in keeping with its brand claim “You make it legendary”. From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way. In cooperation with comic […]
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]
Leading British manufacturer of the nation’s favourite malt loaf, Soreen, has announced an exciting new on-pack promotion that offers consumers the chance to win a new bike every day. The new promotion is supported by Lapierre – a brand synonymous with quality bikes in the cycling world, having been in business over 60-years – and […]
Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth opportunity in the traditional premium segment of the cider category. Now to be known simply as Thatchers Rascal, the captivating new design for this boldly bittersweet, surprising smooth cider recently hit shelves UK-wide. With consumers drinking less, but better, mainstream lager and […]
Robot Food was appointed by Hawkes to tap into the mindset of the craft drinker and put cider on the craft agenda. The agency aimed to parallel the craft beer category by rejecting cider’s typical ‘farm grown’ cues and build on Hawkes’ existing assets. Chris Shuttleworth, senior designer at Robot Food said: “By bringing ‘Eddie’ […]
The Oppo Brothers have recently extended their portfolio of premium healthy ice creams and puds with a new range of naturally decadent hand-held treats. With packaging designed by their creative partners at strategic design consultancy Path, Oppo’s new Ice Cream Sticks supports the brand’s ambition to grow their presence in the frozen fixture with a […]
Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative agency ELVIS. The push is the first activity to launch since Dairylea’s appointment of the agency as lead strategic and creative agency last year. The campaign shout of ‘We Dareylea […]
Proximity Barcelona was recently chosen by Jägermeister to develop the marketing campaign for their new brand positioning of 2019, winning out over numerous proposals. Since then, the agency has been working on its first campaign which will now launch under the concept “Be the Meister.” This campaign takes the musical concept “featuring” one step further, creating a new type […]