In Ogilvy & Mather London’s latest campaign for Hellmann’s, the agency has created a series of three TV ads focusing on the quality of the ingredients that go into each jar of mayonnaise – showing the brand is #OnTheSideOfFood. The first two 20-second ads in the campaign showcase the product’s main ingredients – free range eggs […]
Building on its 100-year legacy of blue ribbon taste and real, quality ingredients, Hellmann’s is adding two new delicious choices to its family of products. Hellmann’s Organic Mayonnaise Consumer demand has been on the rise for an accessible, delicious organic mayonnaise – and Hellmann’s has responded by introducing an organic mayonnaise offered in mass distribution […]
In 2014, Hellmann’s discovered Americans missed out on more than 1,000 pounds of Hellmann’s Mayonnaise, which was trapped inside squeeze bottles. That’s 38,400 savory bites of 32,000 BLTs that were lost! Now the shaking, banging and mess that comes from trying to squeeze out the last drops has finally come to an end. Hellmann’s is eradicating […]
Ogilvy & Mather London has created a new social campaign for Hellmann’s Mayonnaise called ‘Hellmann’s Summer Hacks’. Playing off the rising consumer trend of ‘life hacks’, the campaign features bite-sized pieces of digital content designed for social media that demonstrate new and innovative ways to make summer outdoor eating even more pleasurable. The campaign includes […]
International brand design agency Design Bridge announced details of its work on the newly refreshed global brand identity and packaging relaunch for Hellmann’s Mayonnaise. The hugely popular Unilever brand chose Design Bridge to update the brand in order to reiterate the product’s category-leading position, and to emphasise its superior quality and taste to consumers. The […]