In Ogilvy & Mather London’s latest campaign for Hellmann’s, the agency has created a series of three TV ads focusing on the quality of the ingredients that go into each jar of mayonnaise – showing the brand is #OnTheSideOfFood.
The first two 20-second ads in the campaign showcase the product’s main ingredients – free range eggs (video above) and sustainably sourced oils.
The third promotes Hellmann’s Light Mayo, which has no artificial colours, flavours or preservatives.
Global Brand Vice President, Hellman’s: Joanna Allen
Agency: Ogilvy & Mather London
Chief Creative Officer: Andre Laurentino
Executive Creative Directors: Johnny Watters & Angus George
Copywriter: Johnny Watters
Art Director: Angus George
Agency Producer: Kim Parret
Business Director: Alex Canthal
Account Director: Hannah Gage
Planning Team: Brian Jensen
Production Company: 2AM
Director: Jason Lowe
Source: Ogilvy & Mather London