Gousto Launches Campaign For New Food Finder Directory

THE NOT-FOR-PROFIT DIRECTORY HAS BEEN CREATED BY THE RECIPE BOX COMPANY TO SUPPORT LOCAL FOOD BUSINESSES DURING LOCKDOWN

Gousto Launches Campaign For New Food Finder Directory

Leading recipe box company, Gousto, is launching a through-the-line campaign to promote its new Food Finder directory, designed to support local food businesses during lockdown. The campaign runs across organic and paid social, PR and out-of-home advertising developed in collaboration with creative agency M&C Saatchi. Gousto is now delivering over 1 million meals to UK households every week but saw an opportunity to leverage […]

M&C Saatchi and Havana Club Take to the Streets in New Brand Push

M&C Saatchi and Havana Club Take to the Streets in New Brand Push

M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. As an authentically […]

M&C Saatchi Launches ‘Breakfast on the Slow’ with Dorset Cereals

M&C Saatchi Launches ‘Breakfast on the Slow’ with Dorset Cereals

M&C Saatchi London has unveiled an integrated campaign for Dorset Cereals targeting young urban families and encouraging them to slow down for breakfast. The 30 second ad is set in a kitchen, with a women talking to the camera about how breakfast has evolved into something we have on the go, or miss altogether. The […]

Change4Life Aims to Get Children Eating Healthy Snacks in New £4.5m Campaign

Change4Life Aims to Get Children Eating Healthy Snacks in New £4.5m Campaign

 Public Health England (PHE) is helping parents take control of their children’s snacking by launching the first Change4Life campaign promoting healthier snacks. This is because half of children’s sugar intake, currently around 7 sugar cubes a day, comes from unhealthy snacks and sugary drinks , leading to obesity and dental decay. Each year children […]

Ballantine’s Whisky Unveils Global ‘Stay True’ Positioning

Ballantine’s Whisky Unveils Global ‘Stay True’ Positioning

Ballantine’s has unveiled brand positioning aimed at associating the Scotch whisky brand with authenticity, self-belief and conviction. ‘Stay True’ will begin rolling out across key markets from October. The campaign will be spearheaded by a TV spot and will also run across press, outdoor and online media. The activity features a number of ‘Stay True’ […]