McCain Foods appoints Say It Now to boost its audio advertising with the help of conversational technology

By on    Latest, Marketing  

McCain Foods appoints Say It Now to boost its audio advertising with the help of conversational technology

Say It Now, the voice assistant adtech firm, is partnering with McCain Foods, the family-owned business that is the world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, to deepen the organisation’s branding experience via actionable audio advertising. The campaign will see McCain Foods use Say It Now’s […]

McCain takes its new Rustica pizza to the streets in its newly launched campaign

By on    Food, Latest, Launches, Marketing, Promotions  

McCain takes its new Rustica pizza to the streets in its newly launched campaign

If there’s one meal on the planet that gets your tastebuds salivating when cooking, it’s pizza. It’s the aroma of a pizza baking in the oven that tantalises the senses. This is one of the reasons why McCain Foods decided to take its new sourdough crust pizza range, Rustica, to the streets in Australia. Shopper engagement […]