Coca-Cola, in partnership with McCann Shanghai, has launched its annual Chinese New Year campaign, featuring the iconic Coca-Cola Clay Dolls that have become synonymous with the annual celebrations, re-created by McCann back in 2001. “Building on our previous success, this year’s instalment of the Coca-Cola Clay Dolls (Fuwa) retains its magical place during the CNY […]
Coca-Cola China has once again revived its festive ‘Clay Doll’ figures to help promote Chinese New Year festivities. The commercial from McCann Shanghai features “evolved and refreshed” versions of the animated dolls, which first appeared in Coca-Cola festive campaigns in 2001. Modelled on Chinese traditional folk dolls, the brand usually depicts the pair as gleefully […]
http://www.youtube.com/watch?v=g_HpFz9ECw0#t=0 With Chinese New Year fast approaching, millions of Chinese migrant workers will be making the long trek from the city back to their homes in the rural provinces. These migrant workers leave behind their families, often with one or more young children, in order to work in cities and factory towns. According to the […]