The UK’s number one ridged crisp is bringing the authentic taste of the BBQ to snacks aisles this summer with the launch of its New McCoy’s Fire Pit Sizzlers – a new range of crisps that deliver a superior taste for the perfect male snack. McCoy’s Fire Pit Sizzlers consists of three mouth-watering new flavours […]
An unofficial, unbudgeted redesign became an unexpected success for McCoy’s when the London-based design agency BTL Brands decided to ‘man it up’. The big-handed-man-friendly package design is online only but a spokesman for BTL Brands said after the overwhelmingly positive feedback he was “confident” that the McCoy’s marketing team would take “the right action”. According […]
