An unofficial, unbudgeted redesign became an unexpected success for McCoy’s when the London-based design agency BTL Brands decided to ‘man it up’.
The big-handed-man-friendly package design is online only but a spokesman for BTL Brands said after the overwhelmingly positive feedback he was “confident” that the McCoy’s marketing team would take “the right action”.
According to BTL, within two days of publishing the designs they’d had more than 200,000 online views, over 750 Facebook likes and nearly 300 tweets.
The packets were turned on their sides to make more room for “man-sized sausage-fingered hands” and the branding simplified with black ink-only on grease-proof kraft paper.
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