McDonald’s has launched one of its most emotionally charged campaign of 2015, reminding people about the power of affection, set in the festive season. The core creative of the campaign by DDB Hong Kong, focuses on the importance of hugging between families and loved ones. The spot tells the story of a traditional grandfather who […]
McDonald’s Australia, has this week launched Bring Fries to Life, a campaign created by DDB Sydney and VML Australia, which utilises a variety of film mediums to announce the arrival of another world first from Macca’s – Loaded Fries. The Loaded Fries product lets Aussies top their Fries with either guacomole and salsa or bacon […]
Scattered across Canada are Ronald McDonald Houses that welcome families whose children are being treated in nearby hospitals. Over the past 10 years, Canadians have supported Ronald McDonald Houses via the McDonald’s Happy Meal donation program. The families of the program made handwritten thank you cards, which were then distributed to purchasers of McDonald’s Happy […]
McDonald’s UK marks the beginning of its festive promotion with a fun new campaign that’ll see the British public encouraged to dust off their vocal chords and embrace the festive spirit. Christmas is a time for families and friends to gather together and it’s also about the time spent with each other on the journey […]
McDonald’s is shaking up its value play with McPick, which will allow diners to pick two items for $2, and will eliminate the Dollar Menu & More. McPick will roll out between Jan. 4 and Feb. 8 with four choices: McDouble, McChicken, small fry or mozzarella sticks. Customers will be able to pick two of […]
McDonald’s has instigated a collaboration with R/GA London to re-launch the fast food chain’s Happy Studio platform, available on iOS, Android and web. Comprising a collection of games and activities to support children’s development the platform has been completely re-imagined with a new concept, strategy, branding and development. Chris Williams, group creative director, R/GA London, […]
McDonald’s is turning the NFL on its head in its latest ad campaign by showing legends of the game including Jerry Rice and Mike Ditka rooting for rival teams. As official sponsor of the football league, McDonald’s has released a series of ads featuring NFL Hall of Fame stars however in a cruel twist they […]
Advertising agency Leo Burnett has created a new logo for McDonald’s UK to help the brand introduce its new free phone charging service to its customers. Designed in the shape of a battery icon, it looks very much like the fast food chain’s iconic burgers. Credits: Advertising Agency: Leo Burnett, London, United Kingdom Creative Director: […]
#AllDayBreakfast, WHAT’S GOOD? — IHOP (@IHOP) October 6, 2015 What’s the big deal with McDonald’s all-day breakfast in the US anyway? Some fast food brands just didn’t get what the entire hullabaloo was about and took to Twitter to express their sentiments. Amongst the names that had something to say, including Dunkin’ Donuts, Denny’s, Carl’s […]
McDonald’s is promoting the launch of its all-day breakfast with three spots that feature actors reading real tweets and Facebook posts from fans who are overjoyed at the idea of eating an Egg McMuffin during any hour of the day. The campaign leverages the positive social media response that McDonald’s has gotten in reaction to […]