McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament. Created by Leo Burnett London, the new campaign includes a film that broke internationally on the first day of […]
After Italy failed to qualify for the 2018 FIFA World Cup Russia for the first time in over 60 years, Italian maestro and 2006 World Cup winner Andrea Pirlo has teamed up with McDonald’s McDelivery from Uber Eats to find an alternative nation to support this summer. McDelivery from Uber Eats have enlisted eight football icons from around […]
McDonald’s has released a new brand ad called ‘Timeless’, an intergenerational tale that challenges the 24/7 connectedness of modern life created by DDB New Zealand. Built on bringing families together over a meal, McDonald’s taps into the insight that what families want the most is to spend quality time together. Our silver-haired protagonist faces a […]
Have you ever tasted a burger that’s so good it leaves you speechless? Anyone who’s had an irresistibly mouth-watering, hot and juicy burger knows that feeling: mmmmm! Ugh! Gah! They’re not real words, but we all speak this primal “burger language.” Understanding that a deliciously irresistible burger can leave you at a loss for […]
Following success over the last 12 years, McDonald’s ‘Great Tastes of America’ is back supported by an integrated campaign from Leo Burnett London that takes it to new levels. The campaign, comprising TV, radio, social, print and DOOH, shows how just craving the Great Tastes of America range can transform Brits into their American alter […]
McDonald’s is launching their latest breakfast campaign, which shows how on some mornings a McDonald’s breakfast provides the essential start to the day. The campaign, created by Leo Burnett London, comprises TV, OOH, digital display, radio, press and social. It is based on the idea that on some mornings when you need to shake off […]
McDonald’s use of clever out-of-home work to draw hungry drivers to the chain is well-documented. The fast-food chain is looking to do just that—while also celebrating its 30-year anniversary in Hungary—with a simple new campaign from DDB in Budapest. Using just two billboards featuring images of McDonald’s two most iconic products and placing them on […]
McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]
ShareIQ, an earned media performance platform for brands, has announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space. The study revealed the data and insights shaping the social media food fight in the heated US $200 billion quick service restaurant (QSR) industry. The brands examined are a […]
McDonald’s is launching the return of its popular Monopoly promotion from March 21 with two commercials – one featuring a rebel cop, the other a superhero – leading a new advertising campaign about the millions of chances to win, created by Leo Burnett London. In this campaign, McDonald’s aim to tackle believability head on. With […]