Kool-Aid Crashes Snapchat, Giphy to Target Teens in Campaign by Mcgarrybowen

Kool-Aid Crashes Snapchat, Giphy to Target Teens in Campaign by Mcgarrybowen

 Kool-Aid is promoting the launch of a new carbonated drink aimed at older kids and teens with a campaign on social media, according to a statement. From now till September 15, Snapchat users can add special lenses and filters to their photos. When using the inward-facing camera of a smartphone, users can see virtual […]

Oscar Mayer Team with Mcgarrybowen to Launch a Bacon-Based Cryptocurrency

Oscar Mayer Team with Mcgarrybowen to Launch a Bacon-Based Cryptocurrency

 After 100 years of making bacon, Oscar Mayer is paving the way in the burgeoning cryptocurrency landscape by introducing Bacoin, the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon, a campaign done with Mcgarrybowen. Starting April 30, Oscar Mayer is giving away a limited amount of Bacoin that fans can mine, […]

Green & Black’s Launch Debut TV Campaign ‘Dark, But Different’

Green & Black’s Launch Debut TV Campaign ‘Dark, But Different’

Green & Black’s put a twist on traditional Grimm fairy tale, Red Riding Hood, in ‘Dark, But Different’, their first TV commercial created by mcgarrybowen for the Velvet Edition brand. The beautifully haunting 30” spot sees a red-cloaked heroine on the run from a pack of snarling wolves. Cycling and sprinting through thick woodland, she […]

Philadelphia Cream Cheese’s Pop-up Café Brings ‘Heavenly Inspiration’ to Singapore

Philadelphia Cream Cheese’s Pop-up Café Brings ‘Heavenly Inspiration’ to Singapore

Carat APAC recently launched a content-led campaign for Mondelez International’s Philadelphia Cream Cheese with its first-ever pop-up café in Singapore. Within the first week of its launch, the “Heavenly Inspiration” campaign reached over two million Singaporeans on social media, delivered over 10,000 likes and comments and generated over 250 unique posts. The campaign was kick […]

mcgarrybowen Takes a Hike Up a Mountain of Chutney for Branston

mcgarrybowen Takes a Hike Up a Mountain of Chutney for Branston

Branston Chutney has unveiled the latest execution in its ‘Make it Special’ campaign supporting the launch of three new flavour variants (Mediterranean Tomato, Caramelised Onion and Orchard Fruit). First launched in 2013 ‘Make it Special’ champions ‘making’ and heroes who appreciate the love and care that goes into making something special to eat. The latest […]