A bold new brand platform for MENA, built for a generation bored by sameness Chicken has a new chapter, and KFC is serving it first. Today, KFC unveils “A Taste of What’s Next” across the MENA region: a new brand platform that changes how fans experience KFC, from what’s on their plate to what’s on […]
Traditionally, Iftar is the meal Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Looking to help preserve the tradition of families coming together for Iftar, Betty Crocker and VMLY&R created an experience that highlights family connection. The Iftar of Lights is a unique tablecloth […]
If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle East. The ads feature Coke cups, glasses and bottles filled with crowds of people, whose diminutive size makes […]