Mentos has been unveiled as an Official Sponsor of BT Sport Rugby Aid 2015 In Association with The Sun. The event in aid of charity Rugby For Heroes of which Mike Tindall MBE is Patron, sees celebrities and some of the greatest former professional rugby players battle it out in an England v Rest of […]
Perfetti Van Melle has introduced a range of £1 price-marked packs (PMPs) across its best-selling sharing bags to drive rate of sale and profits for retailers during the summer months. Available now in major wholesalers on special packs of Fruittella, Mentos and Klene, the price-marked grab bags offer retailers a fantastic, compelling offering in-store. PMPs […]
Mentos, the confectionery brand owned by Perfetti Van Melle, is freshening up the emoticon landscape by launching a range of fun ‘ementicons’ that aim to create relevant engagement with the brand’s socially savvy audience. Created by BBH London and illustrated by Genevieve Gauckler, each ementicon is an observation on social behaviour, representing the feelings you’ve […]