Iconic British brand Horlicks is set to launch ‘Love the taste’, which features an on-pack ‘money-back guarantee’ for consumers. Being introduced into stores from the middle of June, the campaign will run across Original, Instant and Chocolate on the brand’s new 400g format jars, and aims to drive purchase and trial of the Horlicks range […]
Iconic British brand Horlicks is extending its popular range with the launch of its first vegan formulation, which is rolling onto shelves this month The new product extension marks the first time that Aimia Foods has entered a brand into the free-from category, and is the first hot malted drink brand to launch a vegan […]
Design consultancy Brandon has today unveiled a new strategy and brand identity for iconic British brand Horlicks. The new Horlicks brand identity is being rolled out across the core Horlicks’ range; Original, Light and Chocolate variants, with 14 SKU formats launched through the retail trade in September. Horlicks, which have been making malted drinks for over 140 […]