Mondelez to Use ‘Smart’ Shelves to Target Specific Ads at Consumers

Mondelez to Use ‘Smart’ Shelves to Target Specific Ads at Consumers

Mondelez International, whose portfolio includes the likes of Chips Ahoy, Nabisco, Oreo, Trident, Toblerone, Halls, Ritz and other high-profile snacks, says it plans to debut a grocery shelf in 2015, which comes equipped with sensors to determine the age and sex of passing customers. The shelf is hooked up to Microsoft’s Kinect controller, which is […]

Game On: Pizza Hut Launches First-Ever Ordering App On Xbox Live

The video game industry has a history of introducing dynamic duos. Now comes another: Xbox and Pizza Hut. The two category giants have joined forces to launch a first-of-its-kind ordering app that allows users to purchase physical goods straight from the Xbox 360 video game and entertainment system from Microsoft. This is not just any […]