FCB Jakarta Takes Mini Oreo on a Video Road Trip Promoting their Snack Anywhere Concept

FCB Jakarta Takes Mini Oreo on a Video Road Trip Promoting their Snack Anywhere Concept

Mini Oreo was seen as a little Oreo and was eating into its shares thereby limiting the growth for both brands. Hence it was important to create a separate identity for Mini Oreo. Due to its bite-sized format and portable packaging, Mini Oreo could easily pass off as a snack that could be consumed while […]