Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” To launch the new campaign, Minute Maid partnered with Edison Research to commission the “This is Good Parenting […]
Parenting is a complicated business. Sorting out hectic schedules, balancing careers and family, all while dealing with mounting pressure from social media for the perfect “post” can obscure the joy found in simple family interactions. In its “Doin’ Good” social campaign (#doingood), Minute Maid will remind parents of all the wonderful things – big and […]
With the National Association of Convenience Stores (NACS) show returning to Atlanta for the first time since 2010, executives from Coca-Cola didn’t have to travel very far from the company’s downtown headquarters to the show’s location at the Georgia World Congress Center. That was probably a good thing considering that they certainly had their hands […]
The future of Florida orange juice is looking brighter. Coca-Cola is supporting the state’s largest citrus planting in 25 years with a commitment to purchase approximately $2 billion of oranges produced by the new groves. Partnering with Cutrale Citrus Juices and Peace River Citrus Products, Coca-Cola’s investment will enable the growers to plant 25,000 acres […]