Aspall Cyder – the number one super premium cider brand in GB* owned by Molson Coors Beverage Company, has appointed independent creative agency, Impero to handle its advertising account. Aspall Cyder is a 300-year-old brand, which has been pioneering a better class of Cyder on the same site in Suffolk since it first launched in […]
Molson Coors Beverage Company has appointed Hannah Norbury as its new marketing director for Western Europe. Hannah joins from food and beverage company Suntory Beverage & Food GB&I, the owner of drinks brands including Lucozade, Orangina and Ribena, and was previously head of marketing at GlaxoSmithKline. Hannah will sit on Molson Coors’ regional leadership team […]
Madrí Excepcional – New Buddy Project
Chuck Studios Crafts Global Campaign For Miller Genuine Draft
Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous […]
Molson Coors brand, Miller Genuine Draft, launches global rebrand with sleek and sophisticated new identity. Seymourpowell create a premium brand image through a simplified and sharpened Miller Genuine Draft identity to connect with brand-savvy demographic
Strategic design and innovation agency Seymourpowell can reveal the details of its global rebrand for the Molson Coors beer brand, Miller Genuine Draft, which sees the beer company unveil a revitalised identity and a more premium offering for one of the United States’ most popular beers. The new livery is launching across 50 global markets, […]
Global Brand-led creative agency BrandOpus have partnered with Molson Coors Beverage Company to create a new hop infused sparkling water, Vyne Botanicals. The brief encompassed a full brand creation from naming, strategy, identity, brand world and the creation of a launch campaign. The creation of the new brand is in response to Molson Coors Beverage […]
Global branding and structure experts, BrandOpus, are continuing their ongoing partnership with Carling, one of Britain’s leading beers, serving up a glassware game-changer to an age-old problem with the launch of its new, iconic, easy-carry pint glasses. The glasses are designed to help pub goers carry up to four pints back from the bar when […]
The beer feuds between Bud Light and the MillerCoors brands keep heating up, and this time it’s Coors Light taking on its rival with a smart tap that rewards people when Bud Light airs or posts something negative. Since the Super Bowl, Bud Light has coordinated its efforts to discredit Miller Lite and Coors Light for using corn […]
Carling has launched a major new advertising campaign spanning TV, out of home, VoD, cinema and social media, as well as several longer-form documentaries and a consumer PR campaign. Made Local proudly celebrates Carling’s local heritage while simultaneously shining a light on the endeavours of today’s self-starters and people with a passion to help their […]