McDonald’s iconic annual MONOPOLY promotion is back for its 18th year. This time, it’s supercharged with “Power Peel”, which will continue to build on the game’s irresistible success and empower players to “peel on pack and make moves in-app.” The 2024 edition of McDonald’s MONOPOLY launches on Wednesday 4th September for six weeks, building on what […]
McDonald’s MONOPOLY (the UK’s biggest prize promotion) is back and for its 16th year, The Marketing Store and McDonald’s are ramping up the excitement by giving customers even more of what they love with the new Double Peel. Customers have always loved the on-pack peel, however this year, instead of peeling to reveal a potential […]
Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]
The Everyone’s-a-Winner Monopoly game is back at McDonald’s. It’s a great game because, as the name suggests, every player wins each time. Which is good if you’re one of those types known as sore losers. OK, so now you’re frowning as you read this press release, thinking hard: “Me? A sore loser? Never!” Right, for […]
McDonald’s is launching the return of its popular Monopoly promotion from March 21 with two commercials – one featuring a rebel cop, the other a superhero – leading a new advertising campaign about the millions of chances to win, created by Leo Burnett London. In this campaign, McDonald’s aim to tackle believability head on. With […]
The eagerly anticipated Monopoly campaign returns to McDonald’s on 21st March for the thirteenth consecutive year. Called Monopoly Wiiiin! this year’s promotion encourages customers to ‘Get peeling for that winning feeling’ through the peelable game pieces featured on the promotional packaging. The campaign, licensed by Hasbro and created by The Marketing Store, aims to drive […]
McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]
Cawley Nea\TBWA has created an ‘Unbelievably Huge’ campaign for McDonald’s Ireland as, for the first time ever, the fast-food giant launches its globally successful Monopoly promotion into the Irish market with a number of large scale playing pieces. Launching across Ireland, the campaign will primarily roll out across TV, Cinema, outdoor and social platforms and […]
Swedes are known to be liberal – so how can they accept that only one retail store in the country is allowed to sell alcohol? And that they can only buy it during restricted weekday hours, until 3pm on Saturdays, and not at all on Sundays or holidays? With Midsummer – the biggest party of […]